How LJ Star partnered with AIDAN Systems to unify data and accelerate AI readiness for midmarket manufacturing.
The Challenge
LJ Star, a leading manufacturer of process observation equipment, faced significant hurdles in leveraging its data for strategic decision-making:
- Fragmented Data Across Systems: Key business data was siloed in five separate platforms; TrulinX ERP + Finance, Salesforce, Pardot, Google Ads, Google Analytics
- Limited Visibility: Marketing and sales teams lacked unified insights into customer behavior, campaign performance, and revenue trends.
- Manual Reporting Bottlenecks: Generating actionable reports required extensive manual effort, slowing decision-making.
- No Foundation for AI: The company wanted to move toward predictive analytics and conversational AI but lacked the infrastructure to support it.
The AIDAN Solution
AIDAN Systems delivered a comprehensive data enablement project in under two months, setting the stage for LJ Star’s AI-driven future:
- Data Lake Implementation: Consolidated data from all five systems into a centralized, secure data lake.
- Data Harmonization: Integrated ERP financials, Salesforce CRM records, Pardot marketing engagement, and Google Ads/Analytics performance metrics into a unified schema.
- Interactive Chat Interface: Enabled “chat with your data” functionality through AIDAN’s AI Control Tower, allowing business users to query insights in natural language.
- Self-Service Analytics: Built Power BI workspaces and dashboards for marketing funnel analysis, sales opportunity tracking, and inventory visibility.
- 4 Tracks Developed: Solutions were developed along 4 main tracks; Finance, Supply Chain, Sales, and Marketing
- Future-Proof Architecture: Established a foundation for advanced AI agents, including demand forecasting, dynamic discount optimization, and inventory replenishment.
Remarkable Results
Operational Improvements
- Speed to Value: Completed full integration and AI enablement in less than 60 days.
- Unified Insights: Sales and marketing teams now access real-time dashboards for revenue, margin, and campaign performance.
- Conversational Analytics: Business users can interact with data through chatbots, reducing reliance on technical teams.
- AI Readiness: LJ Star is positioned to deploy predictive models and intelligent agents for inventory optimization, quote follow-up, and churn prevention.
Strategic Impact
- Data Democratization: Empowered non-technical users with self-service reporting and natural language queries.
- Scalable Framework: Built an architecture that supports future AI initiatives without costly rework.
- Marketing ROI Visibility: Connected Google Ads and Pardot engagement data to Salesforce opportunities for closed-loop attribution
- Finance and Supply Chain Insights: Key insights in the areas of inventory and margin optimization were derived
Looking Ahead
LJ Star’s leadership sees this as the first step in a broader AI journey. Planned next-phase initiatives include predictive demand forecasting, dynamic pricing optimization, and automated compliance reporting—all powered by the foundation laid during this project.
Ready to transform your date into a strategic asset?
Let AIDAN help you:
- Break down data silos
- Enable conversational analytics
- Build an AI-ready architecture
- Drive measurable business outcomes
